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Chevrolet Code 130R (red) & Tru 140S (white) Concepts 2012

DETROIT – Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

“Chevrolet has always stood for making the aspirational attainable for all generations” said General Motors North America President Mark Reuss. “These two concepts interpret that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”

According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today’s potential car-buying public and a combined $1 trillion in purchasing power.

Over the past year, Chevrolet has conversed with young consumers across the United States.  Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car. 

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile.   Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link  to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology.  By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with  fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range. 

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts share attributes younger buyers say they value:

- Sedan-sized functionality in performance coupe form that seats four passengers
- Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
- 40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
- Possible production price range in the low $20,000s

“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

“This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station,” said Saucedo. “The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts.”  

From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.

“For the car company that can successfully engage this generation, there is a tremendous opportunity,” said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. “At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”

Wallpapers : Chevrolet Code 130R & Tru 140S Concepts 2012

Chevrolet Code 130R & Tru 140S Concepts 2012 Chevrolet Code 130R & Tru 140S Concepts 2012 Chevrolet Code 130R & Tru 140S Concepts 2012 Chevrolet Code 130R & Tru 140S Concepts 2012 Chevrolet Code 130R & Tru 140S Concepts 2012

Chevrolet Code 130R & Tru 140S Concepts 2012 - Technical Data

 
Chevrolet Code 130R Concept Coupé Specifications
 
Chevrolet 140S Concept Coupé Specifications
Chevrolet Code 130R Concept Coupé Specifications  
Chevrolet 140S Concept Coupé Specifications

Body style / driveline:

four-passenger coupe, rear-wheel drive

  four-passenger, three-door hatchback, front-wheel drive
EPA vehicle class: compact car   compact car
Engine 1.4L Ecotec turbocharged DOHC I-4 w/ eAssist   1.4L Ecotec turbocharged DOHC I-4 w/ start-stop technology
Displacement (cu. in. / cc): 83 / 1364   83 / 1364
Bore and stroke (in. / mm): 2.85 x 3.25 / 72.5 x 82.6   2.85 x 3.25 / 72.5 x 82.6
Valvetrain: overhead camshafts, four valves per cylinder, continuously variable valve timing   overhead camshafts, four valves per cylinder, continuously variable valve timing
Ignition system: individual coil on plug   individual coil on plug
Fuel delivery: sequential multi-port fuel injectors with electronic throttle control   sequential multi-port fuel injectors with electronic throttle control
Compression ratio 9.5:1   9.5:1
Horsepower (hp / kW) 150 / 110   150 / 110
Torque (lb.-ft. / Nm) 148 / 200   148 / 200
Max engine speed (rpm): 6500   6500
Emissions controls: close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor   close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor
Estimated fuel economy (hwy): 40   40
Transmissions Standard : 6 speed automatic // Optional : 6 speed manual   Standard : 6 speed automatic // Optional : 6 speed manual
Wheels // Tires 20-inch matte gold // P245/40R20   21-inch Chevrolet performance chrome // P245/35R21
Wheelbase (in / mm): 109.3 / 2775   108 / 2743
Overall length (in / mm): 173.1 / 4396   177.4 / 4507
Overall width (in / mm): 71.5 / 1816   73.9 / 1878
Overall height (in / mm): 54.7 / 1390   63.5 / 1360
Track (in / mm): front: 60.4 / 1535
rear: 61.8 / 1569
  front: 64.3 / 1632
rear: 64.3 / 1632

Note: Information shown is current at time of publication. 

Illustrations General Motors & Newspress

 
 

 

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