MAZDA KIYORA CONCEPT 2008

The Mazda Kiyora demonstrates how Mazda will achieve a 30 percent improvement in fuel economy in the near future and introduce new vehicles. Kiyora was envisaged as a fun and cool concept for young European urbanites, and one that Mazda could produce. Kiyora gives an indication of a small, eco-friendly city car for the near future. The car applies lightweight strategy to a new level by employing an extremely rigid and lightweight carbon-fibre body structure beneath a small, aerodynamic outer skin and a small-displacement 1.3 litre direct-injection engine. Mazda Kiyora also features Mazda's Smart Idle Stop System (SISS) and a newly developed six-speed automatic transmission with direct feel and fuel efficiency similar to that of a manual. With these technologies, the Mazda Kiyora concept would produce CO2 emission of under 90 g/km.

Water was selected as a theme for this concept and the car is named Kiyora (meaning 'clean and pure' in Japanese. This is the first concept to express Nagare 'flow' in the patterns and colours of water. The first step taken by Mazda Motor Europe's Advanced Product Strategy (APS) team was an in-depth analysis of the small city car segment in Europe. Having defined several potential customer profiles in this segment, the team focussed on the urban customer with a modern lifestyle. APS found that exterior styling, compact size, manoeuvrability and flexibility were just as important to these young people as high fuel efficiency.

Specifications: Engine: next generation MZR 1.3 litre Direct Injection Spark Ignition with smart idle stop system; transmission: next generation 6-speed Automatic transmission with manual shift; suspension MacPherson strut/Torsion beam; Dimensions: length 3,770 mm, width 1,685 mm, height 1,350 mm, wheelbase 2,495 mm, seating 2 + 2, body style 3 doors hatchback.

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